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    The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

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    创业者必读《创业维艰》英文原版,如何完成比难更难的事?

    A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in. His advice is grounded in anecdotes from his own hard-earned rise from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including demoting (or firing) a loyal friend; whether you should incorporate titles and promotions, and how to handle them; if it's OK to hire people from your friend's company; how to manage your own psychology, while the whole company is relying on you; what to do when smart people are bad employees; why Andreessen Horowitz prefers founder CEOs, and how to become one; whether you should sell your company, and how to do it.

    Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.

    作者:Ben Horowitz

    BEN HOROWITZ is the cofounder and general partner of Andreessen Horowitz, a Silicon Valley–based venture capital firm that invests in entrepreneurs building the next generation of leading technology companies. The firm’s investments include Airbnb, GitHub, Facebook, Pinterest, and Twitter. Previously he was cofounder and CEO of Opsware, formerly Loudcloud, which was acquired by Hewlett-Packard for $1.6 billion in 2007. Horowitz writes about his experiences and insights from his career as a computer science student, software engineer, cofounder, CEO, and investor in a blog that is read by nearly ten million people. He has also been featured in the Wall Street Journal, the New York Times, the New Yorker, Fortune, the Economist, and Bloomberg Businessweek, among others. Horowitz lives in the San Francisco Bay Area with his wife, Felicia.

    1. DEDICATION
    2. INTRODUCTION
    3. CHAPTER 1: FROM COMMUNIST TO VENTURE CAPITALIST
    4. CHAPTER 2: “I WILL SURVIVE”
    5. CHAPTER 3: THIS TIME WITH FEELING
    6. CHAPTER 4: WHEN THINGS FALL APART
    7. THE STRUGGLE
    8. CEOS SHOULD TELL IT LIKE IT IS
    9. THE RIGHT WAY TO LAY PEOPLE OFF
    10. PREPARING TO FIRE AN EXECUTIVE
    11. DEMOTING A LOYAL FRIEND
    12. LIES THAT LOSERS TELL
    13. LEAD BULLETS
    14. NOBODY CARES
    15. CHAPTER 5: TAKE CARE OF THE PEOPLE, THE PRODUCTS, AND THE PROFITS—IN THAT ORDER
    16. A GOOD PLACE TO WORK
    17. WHY STARTUPS SHOULD TRAIN THEIR PEOPLE
    18. IS IT OKAY TO HIRE PEOPLE FROM YOUR FRIEND’S COMPANY?
    19. WHY IT’S HARD TO BRING BIG COMPANY EXECS INTO LITTLE COMPANIES
    20. HIRING EXECUTIVES: IF YOU’VE NEVER DONE THE JOB, HOW DO YOU HIRE SOMEBODY GOOD?
    21. WHEN EMPLOYEES MISINTERPRET MANAGERS
    22. MANAGEMENT DEBT
    23. MANAGEMENT QUALITY ASSURANCE
    24. CHAPTER 6: CONCERNING THE GOING CONCERN
    25. HOW TO MINIMIZE POLITICS IN YOUR COMPANY
    26. THE RIGHT KIND OF AMBITION
    27. TITLES AND PROMOTIONS
    28. WHEN SMART PEOPLE ARE BAD EMPLOYEES
    29. OLD PEOPLE
    30. ONE-ON-ONE
    31. PROGRAMMING YOUR CULTURE
    32. TAKING THE MYSTERY OUT OF SCALING A COMPANY
    33. THE SCALE ANTICIPATION FALLACY
    34. CHAPTER 7: HOW TO LEAD EVEN WHEN YOU DON’T KNOW WHERE YOU ARE GOING
    35. THE MOST DIFFICULT CEO SKILL
    36. THE FINE LINE BETWEEN FEAR AND COURAGE
    37. ONES AND TWOS
    38. FOLLOW THE LEADER
    39. PEACETIME CEO/WARTIME CEO
    40. MAKING YOURSELF A CEO
    41. HOW TO EVALUATE CEOs
    42. CHAPTER 8: FIRST RULE OF ENTREPRENEURSHIP: THERE ARE NO RULES
    43. SOLVING THE ACCOUNTABILITY VS. CREATIVITY PARADOX
    44. THE FREAKY FRIDAY MANAGEMENT TECHNIQUE
    45. STAYING GREAT
    46. SHOULD YOU SELL YOUR COMPANY?
    47. CHAPTER 9: THE END OF THE BEGINNING
    48. APPENDIX: QUESTIONS FOR HEAD OF ENTERPRISE SALES FORCE
    49. ACKNOWLEDGMENTS
    50. ABOUT THE AUTHOR
    51. CREDITS
    52. COPYRIGHT
    53. ABOUT THE PUBLISHER

    作者Ben Horowitz

    类别 图书 / 非虚构

    出版社HarperCollins

    出版日期

    ISBN9780062273215

    提供方HarperCollins

    标签商业(1255)创业(468)管理(2430)英文原版(9196)企业经营(118)

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