图片 向坚守生意本质、不断创新的经营者致敬 英文中Business这个单词可以被翻译成“商业”或“生意”， 这两个词在中文语境中也经常被互换使用。 但“商业”一词往往涉及更宽泛的行业与生态范畴， 而“生意”则多指企业自己的事情，可大可小， 是商业活动中具体的形式，侧重于经营。 而Running Business则更传神，就是指“经营生意”。 经营生意离不开资源的撬动、人性的思考、机制的设计、 要素的调整……这些生意的本质。 优秀的经营者总能坚守生意的本质， 并且讲究脚踏实地的构建和出其不意的谋略。 尤其在面临经济环境的挑战时， 总能灵活应对，找到适用的生存法则。 推荐序一 Marketing and business model innovation never stops. Within 5 years, if you are in the same business you are in today, you are going to be out of business, as the world has been changing and you haven't changed. Prof.Zhou Hongqi's new book, written over 13 years, offers an effective toolkit to guide managers in devising innovative business model.This book provides a three-dimensional framework to construct, deconstruct, and reconstruct a business—a blueprint with layers of components and two clear pa…