Jan Y.Yang.The Pricing Compass：Finding the Solution to Your Pricing Puzzle. Copyright © 2024 Springer Nature Switzerland AG. Translation from the English language edition. Simplif ied Chinese Translation Copyright © 2024 by China Machine Press.This edition is authorized for sale in the Chinese mainland （excluding Hong Kong SAR，Macao SAR and Taiwan）. No part of this book may be reproduced or transmitted in any form or by any means，electronic or mechanical，including photocopying，recording or any information storage and retrieval system，without permission，in writing，from the publisher. All rights reserved. 本书中文简体字版由Jan Y.Yang授权机械工业出版社在中国大陆地区（不包括香港、澳门特别行政区及台湾地区）发行。未经出版者书面许可，不得以任何方式抄袭、复制或节录本书中的任何部分。 北京市版权局著作权合同登记 图字：01-2024-2154号。 前言 本书是一本面向产品经理和定价经理的定价战略和战术综合指南。它提供了定价成熟度评估的简便方法，探讨了定价失败和成功的原…