商务英语函电
¥16.80
作品简介
本书立足于商务活动的典型工作任务,打破以知识为线索的传统编写模式,创新地以商务磋商过程和商务合同签订为主线,充分体现“能力本位、业务导向”的原则。教材内容围绕业务流程编写,涉及商务活动中建立业务关系、询报复盘、确认、订货、支付、包装、装运、保险、投诉和理赔等环节中的商务英语信函撰写。
作者:高玉清 朱林莉
作品目录
前言
Module 1 Basic Knowledge of Business Letter Writing(商务信函写作基础知识)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Ⅰ The structure of business letters商务信函的结构
Ⅱ Form of business letters商务信函的格式
Ⅲ Addressing Envelopes信封的写法
Ⅳ Principles for Writing Business Letter写作商务信函的原则
Suggestions for Teaching教学建议
Exercises操作练习
Ⅰ Try to address an envelope according to the name and address given below:
Ⅱ Arrange the following in proper form as they should be set out in a letter:
Module 2 Establishment of Business Relations(建立贸易关系)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Sample Letters建立贸易关系常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 3 Inquiries and Replies(询盘与回复)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Sample Letters
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 4 Quotations & Offers(报盘)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Sample Letters报盘常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 5 Counteroffers & Declining Orders(还盘与拒绝订单)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Ⅰ An Introduction to Counteroffer
Ⅱ An Introduction to Declining Orders
Sample Letters还盘与拒绝订单常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 6 Acceptance & Ordering(接受与订单)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Ⅰ An Introduction to Acceptance
Ⅱ An Introduction to Orders
Sample Letters建立贸易关系常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Example—Letter 6
Example—Letter 7
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 7 Terms of Payment(支付方式)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Ⅰ 汇付Remittance
Ⅱ 托收Collection
Ⅲ 信用证Letter of Credit(L/C)
Sample Letters支付方式常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Example—Letter 6
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 8 Letter of Credit(信用证)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Ⅰ An Introduction to L/C
Ⅱ Types of L/C
Ⅲ Procedures of L/C
Sample Letters信用证常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 9 Packing and Shipment(包装及装运)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Sample Letters包装及装运常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 10 Insurance(保险)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Sample Letters保险常用信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Example—Letter 4
Example—Letter 5
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
Module 11 Contract(合同)
Learning Objectives学习目标
Focuses and Difficulti重点和难点
The Situational Tasks任务引入
Situation
Task
The ABCs知识链接
Lead-In
Ⅰ Definition of Contrac
Ⅱ Kinds of Contract
Ⅲ Parts of Contract
Sample Letters合同样本信函
Example—Letter 1
Example—Letter 2
Example—Letter 3
Suggestions for Teaching教学建议
Words and Expressions
Knowledge Output知识导出
Exercises操作练习
Useful Sentences
Answers
参考文献
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